Organic Food Brokers is a national sales and brand management firm dedicated to forging lasting partnerships with our brands to help launch and commercialize new products in the natural, conventional and specialty grocery channels.
Our team is made up of experienced individuals with a passion for healthy foods and deep relationships across national retailers and distributors.
We use our passion and talent to grow our partners from regional startups, to mature national brands with robust distribution, capable of sharing their vision across the nation.
Frequently Asked Questions
We field questions from our partners and interested parties often. Here are the top 3 questions asked.
What is Brand Management?
Brand Management includes nearly every factor in the development, introduction, growth and maturity of new products. Important considerations such as Cost of Goods, Packaging, Logistics, Market Pricing, Trade Spend, Sales Team Management and Consumer Engagement all require careful planning and execution. Long term success is achieved by creating the correct balance between all these key factors.
What are your main areas of focus?
Organic Food Brokers’ primary area of focus is natural and specialty grocery products. These channels are broad and our clients are active across the following categories and beyond:
- Dry grocery
- Refrigerated / Dairy
- Meat & Seafood
How do you evaluate products?
We evaluate many products each month and carefully select a limited number of potential brands to partner with. We review live samples of the product line and evaluate each item as a team. After a detailed conversation to assess a potential client’s needs, we determine the scope of services that would help facilitate client goals. Lastly, we formulate a strategy for entering or engaging with the market dependent on where a client’s product is with retailer placement.