Who We Are
Executive Vice President
Over an 18 year career in the food industry Ross has held leadership positions in Centralized Purchasing and Brand Development along with extensive experience in Executive Sales Management. A combination of strong relationships and experience in both the broadline and retail distribution channels allow Ross to understand key factors related to strategic planning and brand management.
Director of Sales & Strategy
With a 25 year career in the Natural products channel George has developed deep experience and relationships throughout the industry. As a former National Fresh Category Manager for the leading Natural foods distributor he understands exactly how to engage at all levels of the supply chain. George also assists clients with strategic planning, purchasing, sales, budgeting and analysis.
Sarah Jane Pennella
National Sales Support
Sarah Jane brings strong interpersonal skills along with a passionate focus on our Clients and the Natural Food industry overall. Her general management experience in a national retailer’s high visibility flagship store provides a valuable perspective to our partners. Sarah Jane has a keen ability to continually evaluate current product offerings and modify as needed, taking into account sales, shrink, customer requests, and changes in the market.
National Sales Analyst
Salleigh joined OFB with years of experience and knowledge in the Natural Food Industry from a manufacturing and national retailers’ perspective. She has a passion for brands that make connections with target audiences throughout storytelling and understands the important steps of the supply chain from careful sourcing to the consumer to developing meaningful relationships every step of the way. Her analytical background helps her provide insightful content and data to highlight opportunities for clients to grow their business.
National Sales Support
Brittany comes to OFB with a strong background in Supply Chain, Account Management and Promotional Programs. She has deep knowledge of natural food distributors inner-workings that help our clients navigate the complex space. She brings high level Customer Relationship Management skills and Strategic Planning ability from her time working for an organic consumer products manufacturer. Her dynamic experience and passion for the natural products space enables her to deliver meaningful support and insight to our clients.